10 Jan
2012
Q&A with a Brooklyn Zine Fest 2012 exhibitor.
Put A Egg On It is an irreverent digest-sized art and literary magazine printed on green paper out of New York City. It’s about food, cooking and the communal joys of eating with friends and family. The biannual magazine features personal essays, photos of dinner parties, special art projects, illustrations, as well as practical cooking tips and recipes.
Put A Egg On It is made and created by Ralph McGinnis and Sarah Keough of R&S Media.
What inspired you to start Put A Egg On It?
We wanted to make a zine, so we picked a subject that we'd been particularly blabbing about a lot. "What did you cook last night" seems to get asked more than "how much is your rent" in NY lately. Obviously other people are as interested as we are.
Why did you decide to put this all into a zine instead of a blog or some other format?
We love paper and we're interested in the art of editing. The Internet will never be able to showcase editing the way print does. Print is about artfully making choices, while the internet is about immediacy. Put A Egg On It does have a blog though, and we hope to be improving our website. I think it's important to have the two kinds of media feed into each other. They both have something to offer.
You work with a Brooklyn-based distributor to stock Put A Egg On It in food- and bookstores. What has been your experience working with such a wide-reaching distributor, and how did you establish that relationship?
We work with more than one distributor - one for nationwide, one for the Northwest and another for worldwide. We also self-distribute to a few stores worldwide, who don't work with any mag distributors. That involves a lot of tedious emailing, calling and trips to the post office. Basically it just takes researching on the internet and emailing people with a few images and a description, then mailing copies to them. Strangely, every distributor we've asked has accepted us. We recently started with our worldwide distributor which is located in the UK, and they've been very nice.
One problem though, with all the distributors, is finding out exactly where the mag has been placed. We only know if someone tells us they bought it somewhere, or if the store contacts us directly.
Put A Egg On It #2 on Vimeo.
Put A Egg On It was one of Gothamist's “Six Killer NYC Zines Worth Reading.” What kind of response have you had since that article?
We got a one-day surge of hits, but actually the single greatest amount of generated hits and sales we got was when our contributor Heidi Swanson blogged us and a contributing recipe. That was a crazy week. We've also been mentioned in NY Magazine, Food & Wine, and Tasting Table. In December Put A Egg On It sold subscriptions on fab.com, which created a crazy amount of new interest.
What is your favorite thing to put an egg on? And what would you recommend not putting an egg on top of?
A fried egg is pretty great on any savory food - it's only on desserts where it might not work. But who knows - MAYBE IT WILL. I will always put a egg on leftover next day chinese take-out, cold nachos or a leftover half-eaten hamburger.
MMM! on Vimeo.